Become our Head of Growth and help shape the future of Novelist!

At Novelist, we believe that investing in crypto should be simple, accessible, and innovative. Our mobile app for the consumer market enables users to invest in crypto smartly, even without technical expertise. Novelist is an ambitious startup with big plans, backed by Amdax, the leading crypto wealth manager in the Netherlands.

From day one, a growth mindset has been at the core of what we do. We challenge each other to stay critical, experiment relentlessly, and push boundaries. From A/B tests to groundbreaking strategies, we thrive on discovery. Based on our experiments, we see massive growth potential for Novelist, and now we’re looking for an experienced Head of Growth to help unlock it.

We’re seeking someone who is obsessed with growing products, optimizing customer journeys, and boosting conversion rates. If you’re both strategic and hands-on, and you see yourself as the driving force behind our growth, join our dynamic team and help put Novelist on the map in the Netherlands and beyond!

About the role

In this position, you’ll be responsible for designing, executing, and optimizing growth strategies for both our Novelist and Amdax brands. You’ll work with the AARRR funnel, identify opportunities and challenges in the customer journey, and experiment with various value propositions to connect with diverse target audiences: B2B clients and high-net-worth individuals for Amdax, and the new generation of investors for Novelist.

As Head of Growth, you will:

• Build a sustainable, scalable, and repeatable growth engine by identifying and optimizing paid, product, and organic levers that drive AUM (Assets Under Management) growth for Amdax and Novelist.

• Run value proposition and product experiments to work toward product-market fit and optimize messaging to the market.

• Identify bottlenecks in the AARRR funnel and develop experiments to improve them.

• Map and validate customer journeys and personas through user research and online experiments to deeply understand and effectively reach our target audiences.

• Develop reporting systems at the management, marketing, and product levels and take ownership of all growth marketing KPIs.

• Foster and enhance a culture of experimentation, collaboration, and data-driven decision-making across the business.

What we offer:

• A challenging role working for two innovative brands in the crypto industry.

• Room for personal and professional development with significant responsibility and autonomy.

• Competitive salary: €5,000 - €6,500 per month.

• 8% holiday allowance.

• Variable bonus.

• 25 vacation days.

• Participation in the Amdax equity program – become a shareholder in Amdax!

• Travel allowance with options for an NS Business Card and/or lease bike.

• Flexibility (hybrid working)

  
  

How to apply:

If this role excites you, send us your CV (and a short motivation letter). We promise a fast and transparent recruitment process, so you’ll hear from us quickly.

Want to learn more about Novelist and Amdax?

Novelist is a brand of Amdax. Discover who we are and what we do at https://werkenbij.amdax.com/.

Please note: Amdax does not accept CVs from recruitment or staffing agencies without a signed agreement. If you send us a CV without such an agreement, we may contact the candidate directly without obligation and no fees will be charged if we hire the candidate.

• 4-6+ years of experience in growth marketing, preferably in B2C/B2B SaaS, tech startups, mobile apps, or scale-ups.

• A growth mindset and strong sense of ownership. You thrive in a startup culture, excel in a fast-paced environment, and navigate the ambiguity of early-stage data with ease.

• Relevant experience with the AARRR funnel, growth loops, and customer journey mapping.

• Familiarity with tools like Amplitude, Mixpanel, Segment, Clevertap, or Braze.

• Proven expertise with acquisition channels, with a strong focus on Meta and LinkedIn.

• A bachelor’s or master’s degree is preferred. Completion of a Growth Marketing Traineeship at The Talent Institute is a big plus.

• Fluency in Dutch is a bonus.

   

  Are you ready to grow Novelist into a household name? Apply now!